Draft #3: Product Summary & Analysis
According to BlueSG’s website (2019), BlueSG is Singapore's 100% electric self-service car sharing operator, which provides environmentally friendly electric vehicles (EVs). BlueSG, a subsidiary of Bolloré Group, offers point-to-point service across 1000 charging points located island wide, with parking lots that can be reserved beforehand. With the EVs operating on Lithium Metal Polymer (LMP) batteries, using one of BlueSG’s cars does not contribute to environmental pollution and consumes zero petrol or diesel. The BlueSG EVs have an on-board computer that transmits information about the vehicle and interfaces with an operating system for navigation which can track the locations of the cars, including the charging points and parking lots. This function not only enhances usability but also enables BlueSG personnel to identify the cars immediately should there be any accident or emergency occurrences, which in turn acts as a measure for maintenance and identifying drivers who mis